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11 Standout Color Cosmetic Launches

Creative packaging plays a key role in bringing these brands to market.

Color Cosmetics launches may have taken a dip during the pandemic, but the category is back on track, and an impressive number of products have debuted over the last six months. Design and materials have played prominent roles in attracting and engaging beauty consumers with color palettes, lipsticks, mascara and more—all with online and in-store eye-catching appeal. Here’s a look at 11 brands we have noted.

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